As I have been discussing over the motion blur, shaky camera, out of focus, lighting and details in my previous posts – we do have a clear idea of some basic conventions to keep in mind if we are planning tracking our footage, I have to emphasis that an industry examples most of the time are done inside studios with green screen and their tracking points are defined on the green screen and those are used to blind that footage with VFX and make the scene look real or authentic.
The process of tracking is not about giving us the authenticity when we replace, or bring any changes to the footage, it also has some other work and tricks behind it when working with VFX. A third party software or the software that we use must be executed in a very smart way to blind our VFX with the real footage so that our audience won’t notice the changes and believe it.
Keeping in mind that the audience in our era are very smart and will follow any changes on the screen and this we have to rely on a lot of post production and detailed work in our graphic work. In some of my examples I have used photoshop to create the logo, or make the mango logo specifically in this example that should blind in with the laptop cover/ or lessen the suspension of disbelieve. I also applied a transparent background to the mango logo, so that won’t be a problem when applied over the laptop cover. Then I saved it as PNG format, then imported to AE.
I am sure this example isn’t one of the best, a technical eye will find out quickly. I have used diferent techniques to try to make the logo to blind in with real footage and also give it that glowish feeling that the mac logo had before. I have used glow effect within AE to give it the glow of the light, to make it a bit blinding and to get rid of the noticeable sharpness I have added some blurred effect, the last but not least to match the environment light and mood I have worked around brightness and contrast of the logo layer.
Mang0 Book Pro – Logo Replace
With this example you can also notice the day light – which has helped me to get a better quality footage and also detailed footage. I rendered/exported the footage using H264 MP4 settings in full HD (1920×1080).